Produced by Pikkal & Co - Award-Winning Podcast Agency. Leaders set the tone. The tone becomes the culture. The culture becomes the DNA of innovation. Our guest in this episode, Howard Yu, is the LEGO Professor of Management and Innovation at IMD Business School and author of LEAP. In this conversation, we share how businesses change and keep changing in order to stay relevant in the 21st Century. It's not about strategy, but about the culture and leadership of the organization - everything from the stories the leaders tell to the teams they build. We look at what it takes to build organisations that innovate not just for the next year, but for the next generation. The case studies Howard shares in this conversation will surprise you. Of course we all know about Apple, but who would have thought one of the most innovative companies of our time was John Deere - the agricultural machinery manufacturer. That goes to show how innovations defies category and, as we'll also learn, geography. We'll look at innovation in Asia and the Asian Century and the shift from West to East.